You may be familiar with the idiom, Fast, Good, or Cheap, pick any two. In the current firearms and accessories market, you may not get any of those choices.
While much of the U.S. has been experiencing a gun, magazine, ammo, and reloading component shortage, there’s been a secret among shooters at Arizona ranges. Quietly whispered among shooters, “Psst, you can still get all the gun powder, primers, and bullets you need at normal prices from Bruno Shooters Supply in Phoenix.” Pretty soon, the secret was out and Bruno was slammed with orders, just like every other company in the firearms industry. On an Arizona shooting forum, Amy Bruno explained why prices are skyrocketing, phone calls go unanswered, and orders are taking much longer to ship:
Hello All,
I do need to clear the air. The reason that our prices keep going up is because the manufacturers are rarely shipping anyone product. We need to buy it from whomever has it in stock. Because of this, we have to pay shipping charges and Haz-mat fee just like you. This is what is raising the prices. It has nothing to do with manufacturers’ price increases. It has to do with the increase in our true COST. We try to at least have stock for you to buy.
In regards to Jason (my brother), he is there. He took time for a honeymoon, but he is still there. In regards to heating and cooling, we do not own the building. We rent. We have only the swamp coolers that they provide. These do not work in the summer. In the winter, we have one little heater. I am sorry that the climate is unbearable. It is for us too. Also, we never accept your payment without giving you a total first.
In regards to our hours, we are open from 8am-5pm Monday thru Friday. Sometimes we leave 5 minutes early. Sometimes we stay 4 hours late. We do not have the staff to be open all day every day.
Now onto the phone situation. As many of you know there are only 4 of us there. We have chosen to leave the door open to walk in customers and not accept calls.
As of today, we have over 2000 orders (we now measure in reams of paper). We are at least 2 weeks behind in even looking at your order. Once we get to it, if we are out of something, we will call or I will email you. Assuming most of you are local, this will not apply to you but I will say it anyway. Orders for non HAZ-MAT (powder and/or primers) orders will ship in about a week as long as everything is in stock. Orders for primers and anything else BESIDES powder will ship in about 3 weeks. Orders with Powder and any other item will ship in about 6 weeks. The reason for this is because no vehicle can have more than 100 pounds of smokeless powder on it. This means UPS. We have already 2 trucks coming daily. This means we can ship 200 pounds of powder a day. Considering the circumstances, this is a drop in the bucket.
We are not accepting calls because we cannot get to our orders if we do. We would be unable to wait on customers if we do. Next to go is the website and as a last resort, we will lock the door to walk-in customers until we can get caught up. We are trying to avoid both of these situations and are doing the very best that we can. We ask that you do not call or come in or email to check order status until at least 3 weeks have passed. We will contact you, we promise. We also have chosen not to ration or hit you with limits like the other stores. We may not be well-lit, or temperature controlled. We may not have a public restroom or lots of parking. But at least we have things that you need (most of the time) in stock so you can shoot.
I think Ms. Bruno’s honest explanation applies to the current industry-wide shortages of firearms and components. Major national dealers have also struggled with providing accurate inventory availability online, responding to customer inquiries, backorders, and prompt shipping. The order systems are under a severe stress test and seemingly minor system limitations are showing up as major weaknesses. The demand for these goods is unprecedented and overwhelming! Even industry heavyweight Brownells has had to revise their order tracking system in attempt to keep up with the avalanche of orders.
Hopefully, manufacturers are not running their production lines beyond their capabilities too.
Local gun stores here, even large dealers, are placing ads essentially begging to buy guns from the general public. Dealers are trying to stock their shelves for customers, but when those dealers have to buy at inflated street prices, then add their margin, the retail prices have to go up and the cycle repeats. Eventually, supplies will return to normal, prices will come back down, and the industry will make their customer service / ordering systems more robust to handle surges in demand.
A 2nd Amendment rally was held in Phoenix, Arizona today, the ‘Day of Resistance’ rally, put on by the Phoenix TEA Party. This rally was well attended, with a crowd of 1,500 according to event organizers. Compare that figure to the showing at Congressman Matt Salmon’s office during the Obama For America/Organizing For Action’s National Day of Action in support of gun control. Coincidentally, Congressman Matt Salmon was a featured speaker at today’s pro-gun rally.
Phoenix ‘Day of Resistance’ rally at the Arizona capitol. Pinal County Sheriff Paul Babeu speaking (visible on the right).
Much of the crowd was armed with revolvers, semi-auto handguns, AR-15s, and/or various other rifles. Despite the large number of armed individuals present, only two law enforcement officers were spotted at the rally. One Arizona Department of Public Safety officer who used his car to enforce closing the street in front of the capitol, providing safe passage for all of the pedestrian traffic. The other law enforcement officer was Pinal County Sheriff Paul Babeu, another featured speaker at the rally. As commenter Zermoid noted over at Shall Not Be Questioned, “The fact they felt they needed more cops for an anti rights rally than for a pro gun rally (where alot of the people were probably packing) says ALOT!”
Three local news stations were there to cover today’s event too. I haven’t watched any of the coverage of today’s event, but I have no reason to believe it will be any different than the coverage of last weekend’s pro-rights rally.
President Obama’s OFA campaign machine, recently renamed Organizing For Action, called for a National Day of Action in support of laws that would limit your right to self-defense, ban guns and magazines, and devote your tax dollars to the creation of anti-gun propaganda. I was curious what an anti-gun rally looked like, so I headed over to a planned location today for a better look.
From the Arizonan’s For Gun Safety mailer:
a number of rallies at local Congressional offices to promote the President’s Plan to Reduce Gun Violence, including Universal Background Checks, a Ban on Assault Weapons and High Capacity Ammunition Magazines, a National Gun Trafficking Law, and Research on Gun Violence by the Centers for Disease Control.
Here’s a photo outside of Congressman Matt Salmon’s Gilbert, AZ office, 15 minutes into the big protest.
I kept looking around for this protest, because surely it would be a large gathering, based on the amount of time the media provides to anti-rights groups and their anti-gun agenda. Surely, the balance in viewpoints the media claims to strive for would indicate that this should be a big rally, dwarfing the turnout for the pro-Second Amendment rally held at the state capitol last weekend.
I counted six police officers outside watching the building, which is five more than I saw at last weekend’s pro-gun rally, so I had to be at the right place. The officers were keeping a close eye on me, probably because of my snazzy GUTNTAG seasonings T-shirt. As I was leaving, I finally spotted a group of people gathered on a balcony at the same building where Congressman Salmon’s Arizona office is located. I can’t be certain these six to ten people were protesters, or just office workers outside on a smoke break, as they didn’t have any signs. If they were exercising their right to petition an elected official, I wasn’t about to interfere with their rights.
So there you have it, that’s what an anti-rights/anti-gun rally looks like in Arizona. Keep this in mind when the news media gives equal, or greater, amounts of airtime to anti-gun groups in the name of “balance”.
A truly grassroots 2nd Amendment Rally was held at the Arizona Capitol last Saturday. Turnout estimates for “High Noon at the Capitol” have ranged from a crowd of 400 people at any given time, to more than 1,500 total based on the number of hand outs distributed.
A producer must have decided the story needed to be more dramatic and scary, did some editing, then ran the story again. The edits turned it into a “Gun Rights/Anti-Obama Rally” about “a small army, armed with hundreds of assault rifles, pistols, and shotguns took to the front lawn at the capitol today”.
ABC15 Reporter, Steve Kuzj, was a good guy and ran a fair story. Please send him a thank you note if you get a chance. Trusting in Mr. Kuzj’s good nature, Jacqueline elected to discuss gun rights, the Sandy Hook shootings, and what should be done to reduce violent murder. The reporter was initially confused about the rally, since he had an announcement that claimed it was supposed to be an Anti-Amnesty rally. He also noted that he would need an opposing view for “balance” in the story, but that there were no anti-rights people counter protesting. Unfortunately, the two or three anti-gun/anti-rights activists in Arizona were busy, so he had to use Facebook comments for balance. It must have been challenging to find a few anti-gun quotes that didn’t include personal attacks, profanity, or delusional thinking.
KPHO CBS-5 did a drive-by hit-piece about an “Impeach Obama Rally”. When contacted by rally attendees about the deceptive story, KPHO adamantly argued that their story was correct. Eventually, they provided a link to an ALIPAC (Americans for Legal Immigration PAC) Facebook event page as the source for their story. Unfortunately, nobody actually organized their national event and only 350 people even “Liked” the event page. Even worse for KPHO, it appears the Washington based ALIPAC planned their event for 11:00 AM to 1:00 PM EST (9:00 to 11:00 Arizona time), while the 2nd Amendment Rally was from noon until 2:00 Arizona time. Yes, a local news station “covered” the story of armed people at the capitol by looking at the wrong event page on Facebook and “constructing” the rest of the story. On the KPHO Facebook page, they blamed the gun-rights rally organizers for the story.
it was presented to us as a rally to “Impeach Obama”. The initial information we received said nothing about gun rights. We expected a few dozen people and weren’t even sure we were going to cover it. It was a surprise to see all those people there and the biggest issue was the 2nd amendment. We would not have even known about the event except for 2 viewers who sent us the first info with links to an Impeach Obama Facebook page. No one involved in the gun rights issue bothered to tell us about the rally. Next time perhaps they will.
I guess KPHO doesn’t believe it is their job to publish accurate stories.
Despite what the “media” and anti-rights, gun-control proponents would like you to believe, women are a big part of the firearms community. There were plenty of women at the Second Amendment Rally at the Arizona Capitol yesterday, and here are just a few of the lovely ladies of all ages that came out to show their support for gun rights.
